Overview
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Turn is the world’s first smart market for online advertising. Until now, technology has made online advertising faster, but it hasn’t make it smarter. This is where Turn comes in. Our combination of auction performance pricing with automatic, blended targeting is not only the next logical evolution for display advertising, it’s the only way to achieve a true breakthrough in advertising performance.
How do we make it happen? Turn addresses the challenges and inefficiencies of earlier generations of simple CPC (cost per click) and CPM (cost per impression) advertising with a smart market that:
· Blends and automates multiple targeting approaches to maximize performance · Goes beyond the click in measuring consumer response to online ads · Gives unprecedented control to advertisers and publishers in an auction market · Shares market data to provide insight, leading to greater effectiveness
Many leading performance-driven advertisers such as CapitalOne, Geico, and Teleflora use the Turn Market to purchase inventory from name brand publishers, including MSN, CBS, the New York Times, and many others.
Founded in 2005 by Jim Barnett (former President of Overture Search and CEO of AltaVista) and John Ellis, Turn has received numerous awards including OnMedia 100 in 2007 and 2008, Momentum 2007 and Business 2.0 Next Net. Turn is based in Redwood City, CA and funded by Norwest Venture Partners, Trident Capital, and Shasta Ventures.
Ultimately, our vision is to transform the huge, yet highly inefficient display advertising industry through advanced technology that optimizes performance, provides greater control and insight, and—bottom line—yields greater profits for both advertisers and publishers.
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