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ABOUT US
Focus Inc is a direct marketing company that finds sales and revenue solutions for businesses.
Along with the evolution of the Internet's Pay Per Click advertising model, Pay For Performance marketing has grown exponentially over the last five years. As businesses become more aware that they can advertise with little or no risk by “paying for performance,” this will be how more and more businesses choose to advertise. For the past 24 years Focus has handled direct response—or “Pay For Performance”—accounts for such clients as the Juiceman, George Foreman Grill, Sonicare Toothbrush, Home Shopping Network and Tiger Direct. Regardless of the product or service category, the one common element among our clients is: when they use our services they are able to fully measure the advertising ROI.
Good direct marketing is more than a click, it's targeted messaging to a targeted consumer. Focus uses a targeted, four-step process for our clients on every campaign. Targeted, pay for performance advertising is the foundation of what we do.
Product Analysis
We help determine target markets, competitive advantages and marketing strategies.
Test Phase
Every product starts with a test no matter how much promise or how high the profit projections. So, Focus tests markets and messages to determine the best venues for advertisement. We want our customers to get the best response for the lowest investment possible. We ensure results and do not take unnecessary risks.
Operations
A customer responds, now what? Focus ensures our clients know how to handle customer questions and interactions. We help businesses build relationships with their customers.
Analysis
The secret to good direct response is to always be active. Continually market your product and refine your marketing messages for targeted consumers. Besides, if you're not doing it, there's always a competitor who's out to take your market share. | 
