| Company Name: |
Aerosoles |
| Headquarters: |
Edison NJ |
| Industry: |
Retail |
| Sector: |
None |
|
| Employees: |
1000 - 4999 |
| Revenues: |
Unknown |
| Website: |
View website |
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About Us
Who we are is what we do.
Aerosoles is a group of people committed to a clearly defined mission: to be the number one product-driven footwear company in the world.
It all starts with distinctive footwear designs for contemporary women that combine fashion and comfort. Notice we said fashion and comfort. No Aerosoles shoe - whether casual, dress, boot, sandal, or tailored - will ever have one without the other. And we insist on providing our customers a great value.
By using quality materials and emphasizing innovative constructions, we design and market footwear that appeals to both the trend conscious consumer and those looking for timeless style. New design technologies keep Aerosoles on the leading edge of trend-right styling and comfort construction - from flats to high heels, from summer sandals to winter boots.
In order to appeal to our customer's diverse shopping preferences, we sell our footwear in an array of company-owned and internationally licensed retail stores, distribute more than 15 million direct mail catalogs and operate a robust web site.
We also seel the Aerosoles brand and sub-brands directly to department stores, mid-tier retail chains, specialty stores, and online shopping sites. Finally, we design and arrange for the direct import of private label footwear for selected domestic retailers.
In everything we do, it's all about the shoes.
Our Culture
It all comes down to passion.
Passionate people who love what they do can't help but deliver something special. That's the idea that fuels our Company. Passion inspires our people to do great work together. It motivates them to continually surpass their own accomplishments.
At Aerosoles, passion means we are driven by the products we create: shoes that are so comfortable it's easy to forget that they're so stylish, and so stylish it's easy to forget they're so comfortable.
When you get right down to it, our shoes are a direct reflection of our culture. It's a culture based on openness. There are no offices here. No barriers. No frills that come between us. We'd rather call across the room to each other than stand on ceremony. Open communication happens this way.
And we're fast paced. We work hard. We're informal. We're passionate about what we do and it shows in our hard work and great results.
This kind of passion has produced a complete line of unique shoes for today's women - and stores that make it fun to shop for them.
Our Stores
As distinctive as our products.
Since opening our first retail locations in the United States more than ten years ago, we have made it a priority to keep our store designs open and inviting, to adapt to different size locations, and to maintain a consistent image. After all, our retail locations play a critical role in communicating our brand image, providing a forum to demonstrate our high level of customer service and brand passion, and offering a chance to promote our marketing message.
We currently operate over 250 company-owned and internationally licensed retail stores with sizes ranging from under 800 square feet to 2,700 square feet. Our contemporary store format is sectioned into distinctive bays on each wall, as well as free standing table displays to showcase the product.
This flexible format allows us to enter a broad array of mall or street locations. The generous use of open spaces and clear glass provides an opportunity to display seasonal marketing signage and provide potential window shoppers an opportunity to see all of the appealing product we have to offer.
When a woman shops at an Aerosoles store, she'll find shoes she can wear to the office, to a special evening out, or for a casual weekend. And she'll find something else, too: shoes as comfortable as they are fashionable.
Our Product
Fashion meets comfort.
We believe that a woman shouldn't have to sacrifice looking great for feeling great. Or sacrifice feeling great for looking great.
It all began when the company's founder noticed women walking to work in decidedly unstylish running shoes. Why, he wondered, couldn't shoes look as good as they feel - and feel as good as they look?
That was 20 years ago. Today we offer a growing range of footwear designs created to work with just about any style of clothing for women of just about any age.
To see why Aerosoles shoes are so comfortable, you have to start at the bottom. The sole of each shoe holds the key to its uniquely comfortable feel. Our signature rubber sole has a diamond pattern which cushions the foot, absorbs impact, and flexes with every step.
Our shoes incorporate a lot of other unique technology that adds to their wear-them-all-day comfort.
- Uniquely designed with lasts that displace body weight from the forefoot to the heel
- Crafter with premium leather uppers for glove-like comfort
- Special tumbling dye processes for rich, even, long-lasting color
- Insoles lined in leather and suede for maximum breathability
- Memory foam footbeds and proprietary constructions for superior craftsmanship
With an uncompromising consideration to quality and craftsmanship, Aerosoles product development and merchandising teams diligently design and edit our collections to offer women product that is trend-right, fashionable yet with genuine comfort.
Our Customer
The Aerosoles woman.
Who is the Aerosoles woman? The simple answer is any woman who wants a comfortable shoe that doesn't look like it belongs to some other generation.
She is probably between 24 and 54, though we certainly have customers who are both younger and older. This broad range makes and Aerosoles store a natural fit in virtually any shopping environment.
There a 90% chance our customer works outside the home, which is why we sell so many shoes that can be worn both to the office and on weekends.
The Aerosoles woman knows she can come to our stores to find comfortable shoes that perfectly complement the outfit she just bought at one of the mall's boutiques or department stores. And she likes the fact that our great prices mean she can get more of everything. The Aerosoles woman also:
- Appreciates quality product, demands trend-right styling, and understands the intrinsic comfort properties associated with the Aerosoles brand
- Is on a never-ending quest for new, fashionable product that leads her to shop all channels of distribution
- Prefers shopping in an attractive environment with knowledgeable sales associates providing good service
- Is more likely to adapt to a new trend if she understands how to wear it with her current season's wardrobe
- Prides herself as a contemporary spirit. She is an educated woman with a younger attitude when compared to same-age women of previous generations.
Above all, the Aerosoles woman is smart. Smart enough to understand that it is equally as important to be comfortable as it is to be fashionable.
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